Board of Regents
You're a Regent on LuxuryRealEstate.com and your profile is half-empty. Fill it in and climb the search.
Optimize Your Regent Profile (and Stack Those Testimonials)
You’re a member of both sites that matter in luxury real estate: SothebysRealty.com and LuxuryRealEstate.com. On LuxuryRealEstate.com you’re a Regent, and that gives you a profile most agents never bother to fill out. A complete profile ranks you higher when someone searches your name, and every testimonial you add makes you look better the moment they land on you. Here’s the whole thing, top to bottom.
- Sign in to the Luxury Lounge. Go to lounge.luxuryrealestate.com. The top nav is everything they think you have to know; the Recent Activity feed is everything that’s happened on your account since you last logged in.
- Open your Profile. Top right, click your picture, then Profile. This is where the work happens.
- Fill in the basics. Name and information, office and company, then your bio. Anything else you want people to know goes in the notes.
- Add profile keywords. These are things like the specific communities you work. When someone searches for that on LuxuryRealEstate.com, keywords help you show up higher. Hit Update when you’re done.
- Fix your photos. Left nav, Photos. Swap your portrait and your background image. Click the little edit button, upload, frame it so you don’t cut off the top of your head, Save.
- Profile video (optional). Scroll down; if you have one, upload it. If not, don’t sweat it.
- Phone, languages, social. Left nav, work down the list: make sure your phone number is right, add any languages you speak, drop in your social links.
- Feeder markets + service areas. Feeder markets are the areas your transactions actually come from. Not sure? Pull the zip codes, cities, and states out of ListTrack, you’ll know exactly where your people are coming from. Adding them ranks you higher in those searches. Service areas are simply where you work: hit Add, fill it out, Save.
- Testimonials, where the rubber meets the road. The more you load in, the better off you are. Click Add, paste the testimonial, add the name. My recommendation: first name, last initial. But it’s your testimonial, do what you want.
Your assignment this week: Log in, update your picture, fill out the profile, and add a couple of testimonials. You’d be shocked how big a difference it makes in your online presence.
Transcript
All right, so first things first, we're going to talk about the Luxury Lounge for the LuxuryRealEstate.com. So we're going to go to lounge.luxuryrealestate.com. Okay, this is the Luxury Lounge. There's a lot going on here, but let me show you the highlights.
So anything that they think you have to know is up here at the top. Then we have a big banner here with our fall conference. And then we have a recent activity. So this is everything that's happened inside your account since you last logged in.
So what I want you to do is up at the top right where you're going to see your picture. I want you to come over here and click Profile. That's going to bring up your profile. There's a bunch of stuff you can do here, but let's talk about it.
So we scroll down here. We got your name and information. We got your office and company. Mine looks a little sparse because mine's not technically live. And then we have your bio. If you have any notes or anything else you want to add, you can put those here. If you have any profile keywords, you can enter these there. These are things like if you work in a specific community. So if someone goes to LuxuryRealEstate.com and searches for it, that might help you show up a little higher on the list. Once you've made your changes, click Update.
All right, here's where we're going to edit our photos. On the left hand side here, we're going to click Photos. I know, pretty obvious, but still, and this is where you can change your image, your portrait, as well as the background. So you just click the little edit button and upload whatever photo you want. I'll try not to cut off the top of my head. Make it a little bigger. Perfect. Gosh, I was so handsome back in the day. When hit Save.
And then we're going to scroll down here and see if you have a profile video, you can upload it. If not, don't even worry about it. On the left here, we're going to hit phone numbers. We're going to make sure that it has your phone number. Great. Mine's there. Any languages, if you speak them, links in social media, and just kind of go down the bouncing ball and fill everything out until you get to feeder markets and service area.
These are super cool and totally worth you looking at. Feeder markets are areas where you get transactions. How do you determine where you get transactions? I like to look at ListTrack because I look at ListTrack. I have the zip codes. I have the cities. I have the states. I have the countries, whatever. I know exactly where my people were coming from. So feeder markets is great for that. You put those people in. Reason for that is you show up a little higher on their searches.
Then you have service areas, just like any other place that has service areas. This is talking about where you work, right? So same thing. You're going to hit up here and you're going to hit Add and you're fill out your service area. Very simple, very easy. Once you're done, you hit Save.
The last thing I want you to look at is testimonials. This is where the rubber hits the road. The more testimonials you can put into LuxuryRealEstate, the better off you are. All you have to do is click Add and then paste in whatever testimonial you have and put in their name. My recommendation, first name, last initial, but it's your testimonial. You do what you want.
That's the basic stuff that we're going to talk about and the basic stuff that I want you to focus on today. All right, that's it. We'll see you next week. Thanks so much.