TOOL TIME
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Lead-Gen

The 8-Year Breakup Text

There's someone you haven't talked to in years. Here's the text that fixes it.

Tool Time — The 8-Year Breakup Text

The Text You’ve Been Avoiding

There’s someone in your database you haven’t talked to in years. You know it, they know it, and every day it gets a little weirder. Today we send the text.

  1. Decide: reach out or archive. If it’s a nightmare client or an ex, archive is cathartic, trust me. Everyone else, you reach out. Don’t hedge. Act.
  2. Scroll the timeline first. You won’t have Ford notes on someone this cold, but you have the whole timeline, every email, text, and note you’ve ever exchanged. Skim it and jog your memory. Still nothing? It’s amazing what people put on social media.
  3. Send the honest version. Text, email, or call: “Hi, I know it’s been a while and that’s on me. I was going through my contacts, your name came up, and I just wanted to say hi. How are you?” No pitch. Just one human reconnecting with another. Found a trip or a job change in the timeline? Use it.
  4. Fill in their Ford after. The second the conversation ends, drop the family, occupation, recreation, and dreams into At-a-Glance. Now you never start from zero with this person again.

It’s not as awkward as you think. The phone just feels like Thor’s hammer until you pick it up.

Your assignment this week: Find one person you’ve gone quiet on. Check their timeline, send the message, then fill in their Ford.

Transcript

Today is going to be a hard one. We've got to be honest with each other. You've got someone in your database right now that you haven't talked to in years. You know it, they know it, and every day it just gets a little bit weirder.

Hi, I'm Kyle, and this is Tool Time. So let's talk about the contacts you've been avoiding. The ones where it's been just so long that you don't even know what to say anymore. Two years, five, 12, it doesn't matter.

Now, if it's a nightmare client or an ex, archive is always cathartic, at least it is for me. But everyone else, here's what most agents do, nothing. They just let it sit there because they think it's too late. It's gonna be awkward or the person forgot about them.

But you're different. You know that when you actually reach out, they're gonna be happy to hear from you almost every single time. So before you send anything, open their contact and close. Now, for someone you haven't talked to in years, you're not gonna have the forward notes or really any details, but that's okay.

What you do have is their timeline. Every email, text, note, whatever that you have ever exchanged with this person will all be right there. You just scroll through it and jog your memory. You'll find something.

And if not, it's amazing what people will put on social media. Now, here's the message. You can text it, email it, call and say it. It doesn't matter, but it goes like this.

Hi, Kyle. I know it's been a while and that's on me. I was just going to going through my contacts and your name came up and I just wanted to say, hi, how are you? What's going on?

That's it. No pitch. No, I'd love to help you buy or sell. Just a human being reconnecting with another human being.

And if you found something in that timeline or social stocking, a trip they mentioned, a job change, their kids, whatever, use it. Swap what's new with you for how's that thing that you found? It just hits just a little bit different. You'll be shocked how many of these conversations turned into actually funny you reached out.

I've been thinking about you. Not because you pitched, but because you showed up. And here's the bonus. After that conversation, you're going to go straight to their at a glance section inside of clothes and you're going to type in those forward lines we talked about last week.

The family, occupation, recreation and dreams. Now you'll never start from zero with that person again. And look, I get it. We all have those times where the phone is just like Thor's hammer.

It's just way too heavy to lift up. It's been too long. What do I say? What if they're mad at me?

What if they don't answer? Here's the beautiful thing about people. There's just so many of them. All you have to do is make a choice.

Reach out or archive. If you're going to do it, do it right in that moment. If not, archive and move on. Don't hedge.

Act. So your assignment, scroll through your contacts and find one person you haven't talked to in a while. Check their timeline, jog your memory and send the message. Then after the conversation, fill in their ford.

Today, right after sales meeting, I promise you, it's not as awkward as you think. We'll see you next week. Okay.